Meet,

Jorge Cruz Rubio

FARM(S): Finca Las Nubes

MILL: Tierra Bendita Coffee

REGION: Metapan Alotepec Range, El Salvador

COFFEE PRODUCTION: 10 hectares

PROCESSING METHOD(S): Washed

VARIETIES: Pacas, Bourbon and Pacamara

ELEVATION: 1,700 meters above sea level

 

 

HIS STORY

Jorge Cruz Rubio was raised in an agricultural family in El Salvador, but initially he was not drawn to the family business. After graduating from American University in Washington DC, he embarked on a career with Microsoft. Two decades later, he returned to El Salvador with the idea of helping his father’s sugarcane farm diversify and develop more sustainable practices. Out of this simple idea was born the Biokrop project, a cooperative of coffee farmers brought together by Jorge to produce exceptional coffee using biodynamic and other sustainable farming practices.

ON THE MAP

Finca Las Nubes sits on about 10 hectares, or roughly 25 acres, of beautiful farmland in Western El Salvador. Rich soil, high elevations and the ideal climate make this location perfect for producing some of the world’s most delicious and unique coffees.

THE FARM

Red Rooster has been purchasing coffee from Jorge and his family for more than three years. They have witnessed the increase in quality with every passing year. Tierra Bendita, which operates Finca Las Nubes, is a small family business dedicated to agriculture in Western El Salvador. They target their work in congress with nature to improve the soil using microorganisms, compost and natural fertilizers. Finca Las Nubes sits on approximately 5 hectares and cultivates three varieties of Arabica coffee, including Pacas, Bourbon and Pacamara. Grown at more than 1,700 meters above sea level, the coffee from Tierra Bendita is rich in flavors and complexity that make it one of the most exciting coffees on Harvest.

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